
Recruitment Reimagined Strategically Design an
AI-Powered Recruitment Business
At the Intersection of Technology and Talent, Your Roadmap to Profitably Leading AI Integration Awaits
AI is revolutionizing recruitment and businesses that fail to adapt risk being left behind. This self-paced program is your opportunity to stay ahead of the curve. Tailored specifically for recruitment business leaders and founders, this course delivers practical strategies, actionable outputs, and exclusive insights to transform your business into an AI-driven success story.
Discover Your
AI Readiness
Take the Quiz!
Completing the AI Readiness Quiz offers businesses valuable insights into their current level of AI integration and preparedness for the future. By evaluating key areas such as strategic vision, people and skills, systems and processes, as well as candidate and client experience, businesses can identify their strengths and pinpoint growth opportunities. This comprehensive assessment serves as a roadmap for aligning AI-driven strategies with long-term goals, ensuring that companies stay competitive in a rapidly evolving landscape.
The quiz also highlights actionable steps tailored to the unique needs of the organization, helping to bridge gaps and optimize operations. Businesses gain a clearer understanding of where they stand compared to industry peers, empowering leaders to make informed decisions about the next steps in their AI journey. Ultimately, this process not only boosts operational efficiency and innovation but also builds a strong foundation for sustainable growth in a technology-driven world. It’s a proactive step toward staying ahead of the curve and unlocking the transformative potential of AI in recruitment and beyond.
Take QuizAI Recruitment Facts + Stats
Sources of Insights: The statistics shared here are derived from credible studies, market research, and industry reports that focus on AI adoption and its impact on recruitment and workforce transformation. https://www.weforum.org/publications/the-future-of-jobs-report-2025 / Work Change Report by LinkedIn / The Future of recruiting 2024 - LinkedIn (https://www.smartrecruiters.com/blog/44-recruitment-statistics-on-ai-for-2024/) / Mercer Strategic AI adoption in talent acquisition 2024 (https://www.smartrecruiters.com/blog/44-recruitment-statistics-on-ai-for-2024/)
Limited Spaces Available Sign Up Now to Stay Ahead!
This program equips recruitment leaders with practical AI strategies, tailored ROI models, and implementation roadmaps to leverage AI profitably, fostering business growth, leadership readiness, and ethical adoption.
Course Modules
✓ AI Opportunity vs. Disruption
✓ 2030 Strategic Vision Creation
✓ Human vs. AI: Recruiter Value Map
✓ AI Workflow Mapping & Demo
✓ Sector-Specific AI Play Books
✓ Leadership AI Maturity Assessment
✓ Building an AI-Enabled Team
✓ AI for Client Growth
✓ Ethical & Compliant AI Use
✓ ROI: Cost-Saving & Revenue Growth Modelling
Each module delivers a practical business output
<<< CLICK HERE TO ENROL
PLEASE CONSIDER
You have the flexibility to complete this course independently, which is absolutely fine. However, we highly recommend taking this journey alongside a few peers or senior leaders from your organization. Collaboration can offer valuable perspectives and support as you delve deeply into your business-specific applications.
Many of these modules require activities tied to your individual role and company dynamics. Working as a team to identify these aspects can enrich the experience and outcomes. Additionally, sensitive topics, like staff readiness and skill gaps, are integral to the process. Please consider this when deciding whom to invite to participate.
All activities can be reviewed and discussed during our live Q&A sessions. To move forward in the course, participants must complete the modules and join the Q&A to ensure the content resonates and meets your needs. We aim to provide personal interaction only when necessary.
Please note that while multiple team members from the same company can attend, only a single registration is required for 1-3 participants. This approach allows for a collaborative learning experience without additional costs for each attendee.

Why This Course is a Must!!
Critical Lessons
What You’ll Gain
Future-Proof Your Business
Understand how AI impacts hiring, client expectations, and recruiter roles
Actionable Takeaways
Create a strategic plan, financial ROI models, AI workflow templates, and more—tools you can implement immediately
Exclusive Insights
Gain access to 3 live Q&A sessions with industry expert Ian Knowlson, plus interactive group discussions and exercises
Sector-Specific Guidance
Learn how AI can drive success in Tech, Healthcare, Finance, and beyond
✓ AI readiness checklist to evaluate your current processes
✓ A strategic plan for 2030 crafted to leverage your business’s strengths
✓ Recruiter skill gap analysis and actionable AI upskilling roadmap
✓ Comprehensive financial ROI calculator, know where to invest for maximum profitability
✓ Ethical AI policy framework for client and candidate trust
✓ Leadership AI maturity assessment to ensure your team is ready
Enrol NowWhat to Expect
Module 1
AI in Recruitment – Opportunity or Disruption?
(30-40 mins viewing time + assessments)
- AI’s impact on hiring processes, client expectations, and recruiter roles
- AI trends in different sectors: Tech, Healthcare, Finance, Executive Search
- Group discussion: Is your business AI-Ready
Output: AI Readiness Checklist for your business
Module 2
Creating a 2030 Strategic Vision for your business?
(30-40 mins viewing time + assessments)
- Undertake a strategic analysis of your existing business using a SWOT, PESTEL and the Boston Matrix tools
- Identify the key competitive advantages of your business:
- What makes you different
- Why are you best in class/region/market
- Where are the opportunities, threats and weaknesses you need to address
- What lines of services, products and relationships are growing, declining and which are your ‘cash-cows' and ‘problem-child’
Output: Strategic Plan
Module 3
Module 3: AI & The Recruiter – Where Does the Human Add Value?
(30-40 mins viewing time + assessments)
- AI vs. Human Recruiters: What AI can and cannot do
- The new recruiter skill set: Persuasion, critical thinking, emotional intelligence
- Case study: How leading firms are using AI while retaining a strong human touch
Output: Recruiter Skills Gap Analysis

Module 4
Redesigning Recruitment – Integrating AI into an Enhanced Workflow & Candidate Experience
(30-40 mins viewing time + assessments)
Two-Part Transformation:
- Optimising the current recruitment workflow using AI
Assess ATS/CRM compatibility
Identify automation/augmentation opportunities
Build an AI-enhanced workflow map - Reimagining the Candidate Offering
Use journey mapping to redesign candidate experience from first touch to aftercare
Explore what’s possible using today’s and future AI capabilities
Use AI Service Design Canvas to prototype new offerings
Output: AI Workflow Map and Enhanced Candidate Experience Blueprint Includes: “What AI Can Do Now (and Next)” Capability Guide
Module 5
How to Integrate AI into Your Recruitment Workflow
(30-40 mins viewing time + assessments)
- Assessing your current ATS/CRM for AI compatibility
- Step-by-step AI implementation plan
- Live demo: AI-powered sourcing, screening, and candidate engagement
Output: AI Workflow Mapping Template
Module 6
Leading an AI-Driven Recruitment Business
(30-40 mins viewing time + assessments)
- AI leadership skills assessment: Do you have the expertise in-house?
- Hiring, training, or outsourcing AI leadership?
- Case studies: How firms built AI-ready leadership teams
Output: Leadership AI Maturity Assessment
Module 7
Building an AI-Enabled Recruitment Team
(30-40 mins viewing time + assessments)
- Upskilling vs. Hiring: Who can adapt, and who may need to go?
- Practical roadmap for team AI training
- Workshop: AI competency roadmap for recruiters
Output: AI Upskilling & Talent Strategy Plan

Module 8
AI in Business Development & Client Acquisition
(30-40 mins viewing time + assessments)
- AI for lead generation and client engagement
- AI-driven market intelligence: Predicting hiring trends
- Case study: AI-driven sales success stories
Output: AI-Powered Client Growth Plan
Module 9
Ethical AI in Recruitment – Risk Management & Compliance
(30-40 mins viewing time + assessments)
- Bias in AI hiring – What recruitment leaders must know
- Transparency in AI decisions – How to build client and candidate trust
- Industry best practices for fair & compliant AI adoption
Output: Ethical AI Policy Framework
Module 10
Financial ROI – The Commercial Case for AI in Recruitment
(30-40 mins viewing time + assessments)
- AI’s impact on cost-per-hire, recruiter efficiency, and revenue growth
- Where will AI increase profitability? (Process automation, candidate matching, lead generation)
- Cost vs. Benefit: How much should you invest?
Output: AI Investment vs. ROI Calculator

Meet Your Coach
Ian Knowlson

An influential figure in the industry, Ian is a recognized “Employment Futurist,” celebrated by Onalytica as one of the Top 10 Global Business Influencers on the Future of Work and Talent Recruitment. He shares his insights through engaging speeches at conferences and seminars, with a focus on the impact of technology and artificial intelligence on the evolving recruitment landscape.
Read my StoryWhat’s Included...

Downloadable Resources
Practical AI Strategy Templates, Assessment Tools + Implementation Roadmaps
3 Live Q&A Sessions with Ian Knowlson
Get Your Pressing Questions Answered By A Seasoned Expert
Access to the Exclusive Podcast
AI In Recruitment Insights From Industry Leaders
Exclusive Peer Network Access
Become Part of
a community of Like-Minded Recruitment Leaders and Founders
Limited Spaces Available Sign Up Now to Stay Ahead!
This program equips recruitment leaders with practical AI strategies, tailored ROI models, and implementation roadmaps to leverage AI profitably, fostering business growth, leadership readiness, and ethical adoption.
Course Modules
✓ AI Opportunity vs. Disruption
✓ 2030 Strategic Vision Creation
✓ Human vs. AI: Recruiter Value Map
✓ AI Workflow Mapping & Demo
✓ Sector-Specific AI Play Books
✓ Leadership AI Maturity Assessment
✓ Building an AI-Enabled Team
✓ AI for Client Growth
✓ Ethical & Compliant AI Use
✓ ROI: Cost-Saving & Revenue Growth Modelling
Each module delivers a practical business output
<<< CLICK HERE TO ENROL
PLEASE CONSIDER
You have the flexibility to complete this course independently, which is absolutely fine. However, we highly recommend taking this journey alongside a few peers or senior leaders from your organization. Collaboration can offer valuable perspectives and support as you delve deeply into your business-specific applications.
Many of these modules require activities tied to your individual role and company dynamics. Working as a team to identify these aspects can enrich the experience and outcomes. Additionally, sensitive topics, like staff readiness and skill gaps, are integral to the process. Please consider this when deciding whom to invite to participate.
All activities can be reviewed and discussed during our live Q&A sessions. To move forward in the course, participants must complete the modules and join the Q&A to ensure the content resonates and meets your needs. We aim to provide personal interaction only when necessary.
Please note that while multiple team members from the same company can attend, only a single registration is required for 1-3 participants. This approach allows for a collaborative learning experience without additional costs for each attendee.

Learn Why We’re Their Go-To
Simon Bucknell
Founder & Tech Director
Ian has given the leadership team at EMBS real clarity of thought. Through his coaching and training sessions he has been able to elevate the leadership team and our employees to the next level.
As a result we've seen a significant uplift in revenue. Ian has also helped us to create a vision for the business that will see us work towards 'hyper growth' in the next 12 to 18 months. For us engaging Ian and the widerteam has been a game changer!
Andy Wadsworth
Director
I've worked with Ian in two different organisations after being impressed by listening to him speaking in 2015 at a recruitment conference.
Finding a coach you can work with is a really personal thing. They've got to 'get' you, and be able to hold a mirror up to the behaviours that are holding you back, without causing offence to your inner chimp. It's a fine art.
From my perspective as a coachee, he's patient and methodical and I find him to be challenging in an appropriate manner. Over time we've worked up a relationship where we can take shortcuts to the place we need to be on a range of situational business topics.
He's well-educated in the field of organisational psychology and draws upon this during practice in a way that's approachable at different levels of knowledge.
He's well respected by many of my peers for the value he provides to their career progression and capability as managers/leaders.
Highly recommended.
I've known Ian for approximately 3 years now and having been impressed with his style of group coaching and training sessions he'd delivered to our wider business group, I hired Ian to help coach me and assist taking my business to the next level. Ian is a fantastic mentor, trainer and coach. He has not only been instrumental in helping me put a 3 year business plan together but extremely engaging and inspiring as an individual which has helped me achieve much more than I had anticipated from a personal development point of view. If you run your own business and feel you need some direction in implementing growth plans or even manage a team and need some coaching around your approach and personal development, Ian is your man and I couldn't recommend him highly enough.
Gareth Carpenter
Executive Director
I have had the benefit of Ian's leadership coaching for the past year - coinciding with taking on a larger role, managing a complex business comprising multiple teams, and navigating the unique work environment posed by Covid-19. Ian has helped me navigate multiple strategic and tactical challenges through a combination of deep understanding of the recruitment industry, working through a range of leadership concepts and most importantly providing a trust-based forum based on his understanding of me as a professional and as a person. I have had the benefit of Ian's leadership coaching for the past year - coinciding with taking on a larger role, managing a complex business comprising multiple teams, and navigating the unique work environment posed by Covid-19. Ian has helped me navigate multiple strategic and tactical challenges through a combination of deep understanding of the recruitment industry, working through a range of leadership concepts and most importantly providing a trust-based forum based on his understanding of me as a professional and as a person.
Richard Pedreschi
Executive Director
We have worked with Ian for over 2 years now across our Global business and he has provided some amazing sessions on how to grow your business, managing teams, and even how to manage managers which has been a great help to me personally. Along with training Ian has supported and helped me on a personal level on his own personal time showing he how much he values everyone he works with, the door is always open.
Ian has always been incredible professional and extremely warm and easy individual to approach while being very direct, honest, and clear in his advice. Coming from Director level positions within the Recruitment industry he can provide some real-life truths and learns which for me was the standout difference between himself and other trainers I have worked with in the past.
James Doyle
Founder
Ian delivers our future leaders training and development/executive coaching and has been integral in that hugely important next wave, who we can grow the business around. Helping them with robust techniques for motivation, time management, man managing and efficiencies.
His teachings are used daily and account for a large part of how we culturally manage our teams. This appointment has been massively successful and all the managers like/relish his time with them each month.
Given his experience he has also been influential in visioning sessions at Director level and how we drive the business forward generally. I truly believe he is passionate about our success on all levels and to have someone of his pedigree supporting us has been invaluable.